Privacy Policy

This Privacy Policy describes our policies on the collection, use, and disclosure of your information in
connection with your use of our websites, emails, and mobile applications (“Site”). The terms “we”, “us”, and
“” refer to When you use the Site, you consent to our collection,
use, and disclosure of your information as described in this Privacy Policy.

1. Information You Submit

We may store the information you submit to or through the Site. We use the information to fulfill your
requests, provide Site functionality, improve Site quality, personalize your experience, display relevant
advertising, provide customer support, message you, back up our systems, allow for disaster recovery, and
comply with legal obligations. Among the information you submit to or through the Site, please note:

1. Account Registration: You must provide a valid email address in order to sign up for an Account

on the Site. In addition, you may provide us with your full name, gender, and birth date. When
you sign up for a account, we opt you in to receive emails from other users, business owners and by default. Note
that you cannot opt out of receiving required administrative or legal notices. If you feel that an
unauthorized account has been created depicting you or your likeness, you can request its

2. Public Content: Your reviews, comments, photos, check-ins, message board posts, bookmarks,

lists, compliments, account profile (including your first name and last initial, but excluding your
other account registration information), and other content you post to the Site are meant for public
consumption. We may display this content on the Site, and further distribute it to a wider audience
through third party sites and services.

3. Messaging: If you exchange messages with others through the Site, we may store these

messages in order to deliver them and allow you to manage them. If you send information from the
Site to your phone via SMS text message, we may log your phone number, phone carrier, and the
date and time that the message was processed. Carriers may charge recipients for texts that they

4. Credit Card Payments: If you purchase business advertising, Memberships, or other products or services online, we may collect and store billing and
credit card information. This information will only be shared with third parties who perform tasks
required to complete the purchase transaction (such as fulfilling orders and processing credit card
payments). When you submit credit card numbers, we encrypt that information using industry
standard technology.

2. Information We Collect

In addition to the information you submit to or through the Site, we also collect and store information
from and about you in the course of your use of the Site. We use this information to analyze and track
user behavior, personalize your experience, associate it with other information about you, provide the
functionality and improve the quality of the Site, and may use it to display relevant advertising. For example:

1. Location: We may collect and store information about your location if you enable your computer

or mobile device to send us location information. You may be able to change the settings on your
computer or mobile device to prevent it from providing us with such information.

2. Activity: We may collect and store information related to you and your use of the Site, such

as your browser type, IP address, unique device identifier, the phone numbers and names of
businesses that you call through the Site, requested URL, referring URL, browser language, the
pages you view, and the date and time of your visit.

3. Cookies: We may use cookies, web beacons, local shared objects

(sometimes called “flash cookies”), and similar technology in connection with your use of the
Site (“Cookies”). Cookies may have unique identifiers, and reside, among other places, on your
computer, in emails we send to you, and on our web pages. Cookies may transmit information

about you and your use of the Site, such as your browser type, search preferences, data relating
to advertisements that have been displayed to you or that you have clicked on, and the date and
time of your use. You can disable some (but not all) Cookies in your device or browser settings, but
doing so may affect your ability to use the Site.

3. Third Parties

We do not rent, share, sell or trade personally identifiable information with third parties for their direct
marketing purposes. That said, we work with third parties and they may have access to some of your

1. Advertising: We allow third parties who provide advertising services to use Cookies, as

2. Service Providers: We outsource some of our technical and customer support, tracking and

3. Aggregate Information: We may share user information in the aggregate with third parties, such

4. Business Transfers: We may share information from or about you with subsidiaries, joint

5. Investigations: We may investigate and disclose information from or about you if we have a

6. Links: The Site may contain links to unaffiliated third party websites. Except as set forth herein,

7. Facebook and Twitter: If you are logged into Facebook, and you access but are not logged

defined above, in connection with your use of the Site. As a result, they may collect and
store the same type of information and use it for the same type of purposes as described for , and they may be able to associate the information they collect with other
information they may have about you. We do not necessarily have access to or control over the
Cookies they use.

reporting functions, quality assurance testing, payment processing functions, and other services to
third parties. We may share information from or about you with them so that they can perform their

as advertisers and content distributors. For example, we may disclose the number of users that
have been exposed to, or clicked on, advertisements.

ventures, or other companies under common control, in which case we will require them to honor
this Privacy Policy. If another company acquires or all or substantially
all of our assets, that company will possess the same information, and will assume the rights and
obligations with respect to that information as described in this Privacy Policy.

good faith belief that such investigation or disclosure is (a) reasonably necessary to comply with
legal process and law enforcement instructions and orders, such as a search warrant, subpoena,
statute, judicial proceeding, or other legal process served on us; (b) helpful to prevent, investigate,
or identify possible wrongdoing in connection with the Site; or (c) protect our rights, reputation,
property, or that of our users affiliates, or the public.

we do not share your personal information with them, and are not responsible for their privacy
practices. We suggest you read the privacy policies on all such third party websites.

into the Site, we may receive information from Facebook to make it easier for you to create an
account on the Site and show you relevant content from your Facebook friends. This information
personalizes your experience and helps you create a account. To learn
more about this feature and how to block aspects of it, please click here and here. You can also
connect your account to your accounts on third party services like
Facebook or Twitter, in which case we may collect and store information identifying your account
with the third party service. We use the information to help you connect and share public content
with your friends and followers. You can manage these settings here.

4. Controlling Your Personal Data

Other users may be able to identify you, or associate you with your user account if you include personal
information in your Public Content. You can reduce the risk of being personally identified by using the Site
pseudonymously, though doing so could detract from the credibility of your contributions to the Site. Users
can also use the Member Search feature to find one another based on their names or email addresses.

Please also note that the messages you send or receive using the Site are only private to the extent that
you and the sender/recipient keep them private. For example, we do not have any control over whether a
recipient of one of your personal messages publicly posts it or its contents.

5. Data Retention and Account Termination

The information we obtain from or about you may be processed and stored in the United States of America.
We may keep it as long as is permitted or required under the law. If you terminate your account, we will
remove your Public Content from the Site, but may retain your data for a period of 5 years (or longer if
required by law) in our active systems in order to ensure our ability to satisfy the authorized uses under

this Privacy Policy. For example, we may use retained data to prevent, investigate, or identify possible
wrongdoing in connection with the Site or to comply with legal obligations. Please note that information may
exist in backup storage even after it has been removed from our active databases. When logged into your
account, you can remove or edit reviews that you have uploaded to the Site.

We will respond to requests relating to personal data sent from within the European Union according to the
procedures mandated by the member state from where the request is sent. You will receive a response to
your request within 30 days.

6. Security

We follow generally accepted industry standards to protect the personal information submitted to us, both
during transmission and once we receive it. No method of transmission over the Internet or via mobile
device, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use
commercially acceptable means to protect your personal information, we cannot guarantee its absolute

7. Dispute Resolution

If you believe that has not adhered to this Privacy Policy you may email to the Privacy Officer at the following address:

Modifications to This Privacy Policy

We may revise this Privacy Policy from time to time. The most current version of the Privacy Policy will
govern our use of your information. If we make material changes to this Privacy Policy, we will notify you by
email or by posting a notice on the Site prior to the effective date of the changes. By continuing to access or
use the Site after those changes become effective, you agree to be bound by the revised Privacy Policy.

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